"Violetta is strange"

She’s bizarre.
She’s strange.
She’s stubborn.
They all used to say.

When I started my journey as a singer-songwriter over a decade ago, I often felt out of place. Growing up in a small Italian town, my dreams seemed too big for many to imagine.

But not for me. I didn't know how I'd get there, but I knew I would.

As the years passed, I faced a predatory industry I was supposed to just fit into.

I was just a songwriter trying to make music. Something t

hat should have been so simple, yet it felt so difficult. 

I began to wonder if I was different, if I was getting it wrong.

Then I realized...

I was n0 0rdinary kind.

What does that even mean?

Perhaps it just means... remaining who you are, in your purest, most amazing form.

We are pushed every day to fit into molds, so we become easier to control. Most comply. Some just can't. 

And so they consciously decide to simply, stay themselves. 

I believe everyone is n0 0rdinary kind, but some recognise it very early on and choose to shape their lives around that awareness.

I'm on a mission to find other n0 0rdinary kind people around the world and hear what that means to them.

My first stop brought me to London, to meet Penny, legendary stencil artist behind the No 0rdinary Kind ordinals collection. 

London is a place that was both great and cruel to me in the past, that I decided to leave, to now come back to meet another individual, who just like me, chose to create at the beat of his own drum. 

We are not crazy. 

We are n0 0rdinary kind. 

I have partnered with the n0 0rdinary kind team to go around the world and tell the stories of other n0ks.

Come with me. I wrote a song about it.

To all the n0 0rdinary kinds out there…. I love you, you’re not alone.

Violetta